Animal rescue website
A rescue site that turns visitors into donors, sponsors and foster homes.
Pawscrossed helps homeless animals get a decent life. The website has one job: turn people who care into people who help, by donating, sponsoring, adopting or fostering.
- Client
- Pawscrossed
- Industry
- Animal rescue (nonprofit)
- What I did
- Nonprofit website design, Web development, Mobile-first build, On-page SEO
What I built
- A homepage that leads with the mission and a Donate Now button
- Every way to help in one place: donate, sponsor, adopt and foster
- Bright, hopeful visuals instead of sad ones
- Mobile-friendly, fast-loading pages
Key decisions
The choices that shaped the site, and why.
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One clear first step: donate
The Donate Now button sits right under the mission, next to the number of lives saved, so the reason to give and the way to give appear together.
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Every way to help in one band
Donate, sponsor, adopt and foster scroll across a bold purple band, so people who cannot give money still find a way to help.
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Warm, friendly visuals
Bright cut-out animals on a clean white page keep the tone hopeful rather than sad, which suits a site that asks people to act.