Toys and outdoor online store
A store organised by brand and category, from toys to camping gear.
Ofeich sells toys, games, outdoor and camping gear from well-known brands. The store is organised the way people shop: by what they need, or by the brand they trust.
- Client
- Ofeich
- Industry
- Toys, outdoor and camping retail
- What I did
- Online store design, E-commerce development, Category and brand navigation, On-page SEO
What I built
- Online store with category navigation
- Shop-by-brand sections for brands like Barbie, Fisher Price and Mini Artists
- Search, account and cart on every page
- Mobile-friendly, fast-loading pages
Key decisions
The choices that shaped the site, and why.
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Categories people shop by
A single row of categories, from toys and games to camping and lighting, lets shoppers jump straight to the part of the store they came for.
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Shop by brand, with real photos
Large tiles for Barbie, Fisher Price and Mini Artists use bright product photos and one Shop Here button each, so browsing feels like walking past shop windows.
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Search, account and cart always in reach
The three things returning customers need sit in the top corner of every page.