Tech retail online store
An online store with product search, wishlists and an anti-counterfeit campaign.
Kassar IT sells IT equipment and printing supplies such as ink cartridges. Its customers usually know the exact product they need, so the store is built to get them from search to checkout fast.
- Client
- Kassar IT
- Industry
- IT equipment and printing supplies
- What I did
- Online store design, E-commerce development, Product search and wishlists, On-page SEO
What I built
- Online store with categories and product pages
- A search bar at the top of every page
- Wishlists for customers
- A homepage campaign against counterfeit cartridges
- Official partner brand shops
- Mobile-friendly, fast-loading pages
Key decisions
The choices that shaped the site, and why.
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Search sits at the top of every page
Customers usually know the exact cartridge or part they need, so the search bar is the biggest thing in the header, with categories one tap away.
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The homepage tackles counterfeits head-on
The main banner shows a real and a fake cartridge side by side, turning a problem the whole market has into a reason to buy from Kassar IT.
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Partner brands as proof
Official partner shops sit right under the banner, so visitors see the store is backed by the brands it sells.