Hair salon website

A salon website built around one action: booking.

InBeauty is a hair salon. Its website is built for the way people choose a salon today: on their phone, often straight from Instagram, deciding in a few seconds whether to book.

Client
InBeauty
Industry
Hair salon
What I did
Website design, Web development, Mobile-first build, On-page SEO
InBeauty salon homepage with a dark interior photo and a Book Now button

What I built

  • Custom design built for phones first
  • A Book Now path from every screen
  • Services, about and contact pages
  • Fast loading and set up to be found on Google

Key decisions

The choices that shaped the site, and why.

  1. Booking is the first thing you see

    The Book Now button sits in the first screen, under one clear promise, so a visitor from Instagram can book without scrolling or hunting.

  2. The real salon, not stock photos

    The hero uses the salon's own interior and work, so people see where they are going and what the result looks like before they book.

  3. Proof right under the promise

    Years of experience and the number of happy clients sit directly under the headline, answering "can I trust them?" in the same glance.