---
title: "Kassar IT: tech online store case study"
description: "How the Kassar IT online store was built: product search on every page, wishlists, official partner brands and an anti-counterfeit campaign."
url: https://charbelbuilds.online/work/kassar-it
updated: 2026-10-30
---

[Home](https://charbelbuilds.online/) [Work](https://charbelbuilds.online/work) Kassar IT

Tech retail online store

# An online store with product search, wishlists and an anti-counterfeit campaign.

Kassar IT sells IT equipment and printing supplies such as ink cartridges. Its customers usually know the exact product they need, so the store is built to get them from search to checkout fast.

- **Client**: Kassar IT
- **Industry**: IT equipment and printing supplies
- **What I did**: Online store design, E-commerce development, Product search and wishlists, On-page SEO

![Kassar IT online store with product search and an anti-counterfeit HP banner](https://charbelbuilds.online/assets/img/work/kassar-it.webp)

## What I built

- Online store with categories and product pages
- A search bar at the top of every page
- Wishlists for customers
- A homepage campaign against counterfeit cartridges
- Official partner brand shops
- Mobile-friendly, fast-loading pages

## Key decisions

The choices that shaped the site, and why.

1. ### Search sits at the top of every page
  Customers usually know the exact cartridge or part they need, so the search bar is the biggest thing in the header, with categories one tap away.
2. ### The homepage tackles counterfeits head-on
  The main banner shows a real and a fake cartridge side by side, turning a problem the whole market has into a reason to buy from Kassar IT.
3. ### Partner brands as proof
  Official partner shops sit right under the banner, so visitors see the store is backed by the brands it sells.

## Want something like this for your business?

Tell me what you need and I'll reply within one working day.

[Get started](https://charbelbuilds.online/get-started) [See all work](https://charbelbuilds.online/work)
[Next project Pawscrossed Animal rescue website](https://charbelbuilds.online/work/pawscrossed)

---

*charbel.builds is run by Charbel Morkos, a freelance web designer and developer in Lebanon. Email hello@charbelbuilds.online, WhatsApp +961 81 627 526. Facts about the business, with sources: https://charbelbuilds.online/facts.md · All pages: https://charbelbuilds.online/llms.txt*